Brand Identity & Design
A concept-driven brand identity project focused on creating a cohesive visual system, from strategy to final execution.
A fresh, simple brand identity designed to turn inspiration into action.
Sprig is a concept app designed to help users save, organize, and use recipes from platforms like Instagram, TikTok, and blogs in one simple place. The goal was to create a clean, intuitive experience that turns inspiration into action.
CONCEPT & IDEA
The idea behind Sprig comes from a common problem: people save recipes everywhere, but struggle to find and use them later. The platform brings everything into one place, making it easier to organize and actually cook.
VISUAL STYLE
The design is inspired by clean, natural food aesthetics. Simple layouts, soft colors, and visual content create a calm and easy-to-use experience that feels both modern and approachable.
The color palette is built around natural and warm tones. Green represents freshness, orange adds energy, terracotta creates warmth, and ivory keeps the interface clean and minimal.
LOGO DESIGN
The logo combines a custom wordmark with a pictorial mark inspired by a sprig of herbs. The design balances simplicity and personality while directly connecting to the brand’s concept and name.
TYPOGRAPHY
Raleway is used for clarity and readability, while Dancing Script adds a more organic and expressive touch to highlight the brand’s personality.
Sprig’s voice is warm, simple, and confident. The goal is to create a friendly and approachable experience while staying clear and reliable.